Why you Need an Editorial Calendar

If you give someone an an idea…

…They’re going to need a a camera to take a picture of it

If you give a someone a camera…

…They’re going to need a computer to edit the picture.

If you give a someone a computer…

…They’re going to want to publish their idea on a blog.

If you give someone a blog…

….They’re going to need an editorial calendar


If you give someone (now a blogger) a calendar…

…They are going to have more ideas.

If you give a blogger ideas…

As a blogger, ideas come as feast or famine. Sometimes, I have more ideas than I know what to do with. Other times, it’s just crickets.

Editorial Calendar What is it

That, my beautiful friends, is why you need an editorial calendar.

Still not convinced?

Here are just a few more reasons why you need an editorial calendar:

6 reasons why you need an editorial calendar

1. More ideas. I have found that when I write all my ideas down, more seem to come and take their place. The more ideas you write, the more will come. If you write it, they will come. (Field of Dreams, anyone?)


2. Get creative with how you post. Maybe, when you look at your post ideas, you see a theme running through. My blog, for example, addresses a few major subjects. I talk about kid’s ideas, marriage, recipes for example. When I am planning out my editorial calendar, I can start scheduling them on certain days. Maybe Mondays are all about marriage. Tuesdays can be toddler tips and tricks and so on.

3. Keep track of your sponsored posts, reviews and giveaways. I don’t want to have too much sponsored content on my blog. I also don’t want to go three months without doing a giveaway (they are just too fun!). Looking at the calendar as a whole, will help me determine what I need to add more of and what should be cut.


4. Consistency. When you have a calendar going with all your ideas, you stay consistent with your posting. Without a calendar, you may have an idea, but as soon as you sit down to write…it’s gone. Staying consistent in your blog will bring in more traffic.

5. Know your social media. Do you post your blog to social media? Do you post enough? Maybe too much? If you are just ‘winging it’ then you are not only wasting your time, but you are probably making the mistake of posting too much or too little. Keeping an editorial calendar will help you keep track of when you are posting.

6. More time. This is the most important reason for me. Since I have started keeping an editorial calendar, I have found that I have more time to get done what NEEDS to be done. I spend less time staring at the computer screen wondering what to do next.

Okay, so now you are convinced that you should use an editorial calendar. You might have a few more questions. How do you use an editorial calendar? Check out this post!

Editorial Calendar How do I use it

 Where does one go about getting it?

Some people print blank calendars from their computer. I tried that, it didn’t work for me.

I also tried just using a notebook to keep my ideas. Nope.


I was provided this blog plan to review and I love it. It is an 18 month calendar that has many of the features I need to stay organized. Not only that, but there are articles mixed throughout that give advice on how to be a better blogger.

If you are ready to jump in, head over here to purchase it.

Or, if you are still warming up to the idea, use the rafflecopter below to enter the giveaway. One beautiful reader will win themselves a copy to start using right away!

A blog planner giveaway

a Rafflecopter giveaway


I was sent one of these beautiful planners to review, however all opinions about how awesome it is, are my own! This post also contains affiliate links, clicking my disclosure policy for more info! 

(Visited 250 time, 1 visit today)


  1. susan says:

    An inspiring post! I have a timeline of blogs I want to post, but there is so much more to it! You make it seem doable.

      • Elizabeth says:

        I make notes in my main family planner, but I can definitely see the benefit of having a separate one!!

        • Beauty for ashes says:

          Everyone is different in what works for them, but I have like three calendars at my house! One for food planning, one for blog and one for the family. Whew!

  2. Angie Newton says:

    Been blogging for over 5 years so it’s about time I start an editorial calendar. It’s on my assistant’s to do list lol Gotta check this planner out, thanks.

  3. Gail Bandy Akeman says:

    I looked at the blogging calendar book and there is a spot for views. Views change each day for posts so what number would you really put there. I might by this for the new year

    • Beauty for ashes says:

      Hmm. I am not totally sure, but for me; I use that at the end of each month to put the views in. I don’t really use that part, but it could be helpful if you are trying to figure out your most popular posts!

  4. Michelle @ Vitamin Sunshine says:

    I love the idea of recording it with pen and paper. As much as I am on the computer, the ideas that are in front of me on my white board are the ones I get to first! I think you’ve convinced me to finally keep a blogging calendar. Maybe I will finally get around to some of those amazing ideas hidden away on a Doc in my Google Drive 🙂

  5. Vidya Sury says:

    Ah, I am a spirally-bound-book-and-pen person! Completely agree with the editorial calendar idea – I wouldn’t get most things done without my lists and plans! Loved the post!

Comments are closed.